![]() I strongly believe that the best way to become successful is through authenticity and only be influenced by people you admire. ![]() However, I feel that the true benefit from reading this book is not to learn how we can influence other people, but more importantly how we might be influence by others. I think all business people will find it extremely useful to read this book. One way or the other, we want to influence other people around us. ![]() Whether a father is telling his son to eat vegetables to build muscles, or the car salesman working towards a commission, the game is the same. I’ve always been under the impression that everyone worked in sales and marketing. GENERAL THOUGHTS ON INFLUENCE: THE PSYCHOLOGY OF PERSUASION As the most cited social psychologist, Robert has explained how people use psychological weapons to influence others in their day-to‐day life through his book: Influence: The Psychology of Persuasion. As an impeccable expert in the matters of persuasion, negotiation and compliance, he has delved deep into enigmatic mysteries that explain why people behave the way they do. Dr Cialdini is a PhD holder with over three decades of experience in research. He is best known for his book ‘Influence’ that was listed by Fortune Magazine in their list of ’75 Smartest Business Books’. ![]() Robert Cialdini is a professor of Psychology and Marketing at Arizona State University. ![]()
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